Both types of accounts will provide you with analytics. To switch to either, go to your profile, tap the three lines located on the top right of the screen, tap "Settings," tap "Account," and scroll down to "Switch to Professional Account." You will then have the option to either switch to a "Creator" or a "Business" account. The platform requires users to have either a Creator or Business account to access Instagram Insights (their analytics tool).
If you are on a platform that requires you to switch to a different type of account to access analytics, we 100% recommend doing so, as you unlock valuable information that is CRUCIAL for optimizing your social media platform.
And for Pinterest and Facebook, you'll need a business account/page. LinkedIn and Twitter give all personal accounts access to analytics.
#Instagram insights explained pro#
TikTok requires users to switch to a Pro Account. However, each platform has requirements on what type of accounts have access to them. How do you access analytics?Įvery social media platform gives users some form of analytics. So, if you haven't reached your social media goals yet or can't figure out why you aren't attracting new clients, the answers are likely in your analytics. How is this possible? Because analytics literally tell you who your audience is, what resonates with them the most, and how you can reach them best. Analytics are a hidden gem, and when used correctly, they can be your roadmap to achieving unparalleled success on social media.
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